Your Google Business Profile is one of the most powerful assets for local SEO. When users search for businesses near them, Google often showcases a “Local Pack”—a box of local business listings at the top of search results. A well-optimised Google Business Profile can make all the difference in attracting customers.
Here’s how to optimise your Google Business Profile for maximum visibility:
Claim and Verify Your Profile
If you haven’t claimed your Google Business Profile yet, this is your first step. By claiming it, you control the information shown in search results and can ensure accuracy. Google will verify your business by sending a code to your physical location.
Keep Information Updated
Ensure your business hours, location, phone number and website are always accurate. If your hours change for holidays or special events, update them promptly. Accurate information helps customers know when and where to find you.
Add High-Quality Photos
Profiles with photos receive significantly more clicks than those without. Add high-quality images of your storefront, products and services to engage potential customers visually. This will give them a better understanding of what your business offers.
Encourage and Respond to Reviews
Reviews are vital for local SEO, as Google favours businesses with positive reviews. Encourage happy customers to leave feedback and respond to reviews—both positive and negative—to demonstrate your commitment to customer satisfaction.
Use Google Posts
Google Business Profiles allow you to share updates, offers and events directly through Google Posts. These posts appear on your profile and are a great way to keep customers informed about promotions or new products.
Ready to Enhance Your Local SEO?
At Bestech Private Ltd, we are experts at improving local SEO and Google Business Profiles. Whether you are just starting or looking to fine-tune your strategy, our team is here to help. We offer comprehensive website reviews and Google Business Profile audits to identify opportunities for improvement, ensuring your business gets the attention it deserves in local searches.
Reach out to us today to schedule a website review and let’s ensure your business is the one customers find when they search for services “near me”!