Search engine optimisation(SEO), is the practice of optimizing a website or online content to rank higher in search engine results pages (SERPs).
This process involves researching and using popular keywords, creating high-quality content, optimizing website structure and metadata, and building high-quality backlinks to improve website authority.
How DOES IT WORK?
The process of web development usually involves several steps including keyword research, on-page optimization, off-page optimisation, technical SEO, content creation, mobile optimisation, local SEO, analytics and reporting.
WHY SEO IS ESSENTIAL?
SEO is a vital aspect of digital marketing that can help businesses of all sizes to increase their online visibility and reach a wider audience. By optimising your website for search engines, you can attract more visitors to your site, increase your brand visibility, and ultimately drive more sales and revenue.